Virginia Romance Writers (VRW), chapter #19 of Romance Writers of America® is an organization for writers of all levels, from unpublished writers working on their first manuscripts to award-winning, bestselling published authors. VRW holds monthly meetings. The chapter is dedicated to promoting excellence in romantic fiction. VRW offers innovative programs and workshops, and shares knowledge about the constantly evolving publishing world. VRW also helps writers grow their careers through networking opportunities.
As a chapter, VRW strives to reach as many Virginia romance writers as possibly by rotating our meeting venues each month. For more information about upcoming guest speakers and locations, check out the workshops page. Interested individuals may attend up to two meetings prior to joining the chapter. New members are always welcome.
January 13, 2018
521 Coalfield Road
Midlothian, VA 23114-4406
Doors open at 10:00am
Meeting begins at 10:30am
AM Session: 10:30am-12:00pm The Art and Business of Author Platform
PM Session: 2:00-4:00pm The Basics of Marketing and Promoting Your Work Online
Guest Speaker: Jane Friedman
AM SESSION: The Art and Business of Author Platform
Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior (including your own!). You’ll learn what it means to have a focused, consistent and meaningful effort over a long period of time, in a way that doesn’t exhaust you, but leads to finding high-quality readers who love what you do. We’ll discuss metrics that help you make informed and meaningful decisions about how to best spend your time, and what advanced platform building looks like for an established author. And for those wondering about social media, we’ll talk about best practices and how to make your efforts worthwhile. Rather than being driven by trends (or what your friends are doing), we’ll look at how you can make the best decisions for your career.
The Basics of Marketing and Promoting Your Work Online
Learn how to successfully market your own book without the support of a publisher, whether it’s a new or old title. This session will look at key strategies and principles for selling books through online retail (as either a self-published or traditionally published author), and how you can build a plan that’s customized for your work and target audience. Topics covered: how to optimize anything you have available on Amazon; the selection of proper categories and keywords; online advertising options; pros and cons of KDP Select and Kindle Unlimited; how to use pricing/discounting strategically; and more.
Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder of The Hot Sheet, the essential publishing industry newsletter for authors, and has previously worked for F+W Media and the Virginia Quarterly Review. She has been interviewed and featured by NPR, PBS, CBS, The Washington Post, the National Press Club and many other outlets. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com.
Jane has a book forthcoming from the University of Chicago Press, The Business of Being a Writer (March 2018).